Baroness Joanna Shields, OBE is a British-American technology industry veteran and parliamentarian who served as UK Minister for Internet Safety and Security and Under-Secretary of State from 2015-2017. Previously Digital Advisor to David Cameron, she was made a Life Peer in the House of Lords in 2014. In 2016, Baroness Shields was appointed the Prime Minister's Special Representative on Internet Safety.
Before joining the government, Shields spent over 25 years building some of the world's best-known technology companies, including Electronics for Imaging, RealNetworks, Google, AOL and Facebook, as well as leading several start-ups to successful acquisitions, including Bebo, Decru and Veon.
In April 2014, Shields founded WePROTECT, an initiative designed to engage Internet companies in the development of technology aimed to combat online child abuse and exploitation.
The WePROTECT Global Alliance to End Child Sexual Exploitation Online was formed in 2016 and combines two major initiatives: the Global Alliance, led by the U.S. Department of Justice and the EU Commission and WePROTECT, which was convened by the UK. This new, merged initiative has unprecedented reach, with over 70 countries members of WePROTECT Global Alliance, along with major international organisations, 20 of the biggest names in the global technology industry, and 17 leading civil society organisations.